The Eastertide Offensive occurs as 200,000 North Vietnamese soldiers under the command of General Vo Nguyen Giap wage an all-out attempt to conquer South Vietnam. The offensive is a tremendous gamble by Giap and is undertaken as a result of U.S. troop withdrawal, the strength of the anti-war movement in America likely preventing a U.S. retaliatory response, and the poor performance of South Vietnam's Army during Operation Lam Son 719 in 1971.
Giap's immediate strategy involves the capture of Quang Tri in the northern part of South Vietnam, Kontum in the mid section, and An Loc in the south.
North Vietnam's Communist leaders also hope a successful offensive will harm Richard Nixon politically during this presidential election year in America, much as President Lyndon Johnson had suffered as a result of the 1968 Tet Offensive. The Communists believe Nixon's removal would disrupt American aid to South Vietnam.